Between August 26 and 28, Expo Proteção 2025 transformed São Paulo Expo into a true stage for innovation and commitment to occupational safety. And it was in this setting that Safetline stood out as one of the event's main protagonists, reaffirming its mission to protect lives with technology, comfort, and responsibility.
A booth that became a meeting point
Strategically located in front of the main entrance of Pavilion 5, the Safetline booth attracted visitors from the very first moment. With a striking visual identity in vibrant blue and premium service, the space became a welcoming and memorable environment for professionals from various segments.
More than just an exhibition space, it was a meeting point for exchanging experiences and strengthening partnerships.
The proximity to the company's presidency and board of directors also drew attention. Visitors had direct access to Safetline's leadership, which reinforced the collaborative spirit and transparency that are part of the brand's culture.
Launches that raise the safety standard
During Expo Proteção 2025, Safetline presented new releases that shook up the sector. The pre-launch of the brand's new sneaker, worn by participants/representatives during the event, demonstrated the product's comfort and performance in practice.
Meanwhile, the Lince Safety Boot, developed with a focus on ergonomics, resistance, and versatility, was officially launched and received praise for its robust design and technology that enables it to efficiently serve different segments. The Manobreiro Safety Boot, in turn, was the most sought-after by visitors, highlighting its effectiveness in what it sets out to do.
Sensory and interactive experiences
For the first time, Safetline brought a sensory experience to the trade show featuring the leathers from its line, produced with raw materials of controlled origin and from its own tannery. The superior textures, colors, and finishes of the materials delighted professionals working in demanding environments, reinforcing the brand's quality standard.
In addition, interactive actions such as the Instagrammable space and the flash mob-style training brought lightness and dynamism to the product presentation. These creative initiatives helped highlight the technical differentials of the footwear in an engaging and accessible way.
Inclusion with technology
Safetline stood out for communicating its custom manufacturing technology for safety footwear for People with Disabilities (PwD). An exclusivity in Brazil, the technology offers technical solutions that make putting them on easier, while maintaining the same standards of safety and comfort, promoting equal protection for all workers.
The impact of this initiative was translated into the words of Alexandre Gusmão, from Revista Proteção:
“I think it is one of the most beautiful things I have ever seen from an occupational safety company. It is moving, which is the inclusion of adapted footwear. Congratulations to you all!”
Voices that validate
In the interview room set up by Safetline, customers and partners shared testimonials about their experiences with the brand's products. These spontaneous accounts reinforced the practical and emotional value of the footwear in the daily lives of workers.
Edmur Alexandre, from Kaefer RIP, highlighted:
“This has only brought great results for us, with our business. How satisfied we are with the protection and with your commitment to us: protecting our employee's feet.”
This feedback is fundamental for the continuous improvement of the company and reflects the real impact of Safetline on the lives of those on the front line.
Brand recognition: Top of Mind da Proteção
For another consecutive year, Safetline was recognized with the Top of Mind da Proteção award, ranking among the five most remembered brands in the safety footwear category. This recognition reinforces the market's trust in the quality and innovation of the company's products.
Connections that build the future
The trade show was also the stage for strategic meetings. Safetline welcomed representatives from major companies in the mining, communication, gas, logistics, and pharmaceutical sectors, in addition to strengthening ties with institutions focused on training OHS students. These networking moments reinforce the brand's role as a benchmark in the sector and a partner in building safer and more inclusive work environments.
With over 50 years of history, more than 650 direct employees, and full control of production – from its own tannery to final delivery – Safetline continues to invest in innovation, training, and sustainable practices.
Participation in Expo Proteção 2025 was more than just a product exhibition: it was the celebration of a purpose that unites tradition and innovation for the safety of those who build the present and the future with their own hands.
Safetline thanks everyone who was part of this unforgettable moment and reaffirms its commitment to continue developing solutions that protect, inspire, and transform the daily lives of workers.
Safetline: over 50 years protecting the future!
